Starting and running a virtual assistant business can be incredibly rewarding, but let’s be real—there will be times when things slow down. Whether you’re waiting for your first client or experiencing a lull in work, it’s important to use this time wisely. The good news? Slow periods can be some of the most productive times to build the foundation for long-term success.
Here are five actionable things you can do when business is slow and you’re in between virtual assistant clients:
1. Audit and Update Your Business Processes
When you’re busy serving clients, it can be hard to find the time to refine your processes. A slow period is the perfect opportunity to evaluate your workflows, tools, and systems to ensure they’re running efficiently.
- Review Your Onboarding Process: How seamless is your client onboarding? Consider creating a welcome packet, streamlining your contract signing process, or automating invoice reminders.
- Assess Your Tools: Are you using the best tools for productivity, project management, or communication? Tools like Asana, Slack, or Dubsado can save you time and make a great impression on clients.
- Document Your Workflows: If you don’t already have a Standard Operating Procedure (SOP) for repetitive tasks, start documenting them now. Future-you will thank you when it’s time to delegate or scale.
Taking the time to refine your processes will not only make your business more efficient but will also boost your confidence when clients start rolling in.
2. Invest in Learning and Upskilling
The virtual assistant industry is constantly evolving, and staying on top of trends can help you stand out. Use slower times to invest in yourself and your skills.
- Take an Online Course: Platforms like Udemy, LinkedIn Learning, and Skillshare offer affordable courses on topics like social media management, email marketing, and bookkeeping—all services that are in demand.
- Learn a New Tool: If you’ve been meaning to learn Canva, Notion, or QuickBooks, now’s your chance. These tools are often requested by clients and can make you more marketable.
- Read Industry Blogs or Listen to Podcasts: Stay informed about the latest trends in the virtual assistant world. Blogs like mine (wink!) or podcasts for freelancers can inspire you and help you stay motivated.
Remember, every new skill you acquire makes you more valuable to potential clients.
3. Refine Your Marketing Strategy
If you’re not actively marketing your business, it’s time to change that. Marketing doesn’t have to be intimidating or time-consuming; it just requires consistency.
- Audit Your Social Media Profiles: Ensure your Instagram, LinkedIn, and Facebook pages reflect your services and professionalism. Update your bio, profile picture, and pinned posts.
- Plan and Create Content: Use this time to batch-create social media posts, blogs, or newsletters that showcase your expertise. For example, share tips on time management, productivity, or how you help businesses thrive.
- Network: Reach out to past clients or connections and let them know you’re available. Engage in Facebook groups or LinkedIn communities where your ideal clients hang out. Building relationships often leads to referrals.
Consistency in marketing will help you stay top of mind when someone is ready to hire.
4. Focus on Your Portfolio and Testimonials
Potential clients want to see proof of your skills, so use this time to strengthen your portfolio and gather testimonials.
- Create Portfolio Samples: If you don’t have client work to showcase, create mock projects that highlight your skills. For example, design a sample social media calendar or write a blog post for a fictional client.
- Ask for Testimonials: Reach out to previous clients or employers and ask if they’d be willing to write a testimonial about your work ethic, communication, or skills. Don’t be afraid to guide them by suggesting specific qualities they might mention.
- Polish Your Website: If you have a website, make sure it’s updated with your latest portfolio pieces, testimonials, and a clear call-to-action for potential clients.
Having a strong portfolio will make you more appealing to prospects when they’re ready to hire.
5. Build Your Confidence and Mindset
Finally, don’t underestimate the power of a positive mindset. It’s easy to feel discouraged during slow times, but this is an opportunity to build resilience and confidence.
- Set Goals: Outline what you want to achieve in the next month, quarter, or year. Having a clear vision can help you stay focused and motivated.
- Practice Affirmations: Remind yourself of your capabilities and potential. Write affirmations like, “I am attracting my ideal clients” or “I am building a successful, sustainable business.”
- Celebrate Wins: Reflect on what you’ve already accomplished, no matter how small it seems. Whether it’s completing your first project or setting up your business, these wins matter.
- Connect with Others: Join virtual assistant communities to share experiences, seek advice, and find support. You’re not alone in this journey.
A strong mindset will help you approach challenges with creativity and determination.
Slow periods aren’t a reflection of your capabilities or future potential. They’re a natural part of business, especially when you’re starting out. By focusing on these five areas—auditing your processes, upskilling, marketing, refining your portfolio, and building your mindset—you’re setting yourself up for future success.
Remember, every successful entrepreneur has faced slow periods. What sets them apart is how they used that time to grow and prepare for the next wave of opportunities. Your next client could be just around the corner!